You've already bought that mascara. You hated it.
It's My Bag is the memory your brain doesn't have — for the products you love, the things the people you love love, and the gifts you'll never get wrong again.
Currently in closed testing — join the waitlist for early access.
The only app that tracks what you hated, not just what you loved. That mascara you bought twice and regretted both times. The fragrance that gave you a headache. The book everyone recommended that wasn't for you. It's My Bag remembers all of it — so you don't have to.
We're opening up to new testers. Join the waitlist and we'll be in touch when we're ready for you.
Join the waitlist →The only app that tracks dislikes as a first-class feature. Never buy something you've already decided against.
Build a real picture of what the people you love like — and don't like — so every gift is a good one.
A seven-grade system — from meh to five stars to heart — captures exactly how you feel about anything.
Shopping lists, wishlists, to-dos — all connected to your catalogue in one place.
Everything stays on your device. No account required. You control what you share and with whom.
Products, collections, recipes, beauty, books — organise whatever matters to you, your way.
Follow along — we're nearly there
In closed testing now. Join the waitlist or follow for updates.